What is the full form of FMCG

FMCG: Fast-Moving Consumer Goods

Fast-Moving Consumer Goods are the products that are sold quickly and generally non-durable. It is also known as Consumer Packaged Goods (CPG). The example of FMCG products are soft drinks, processed foods, cosmetics like lip balm, eyeliner, deodorants, soaps, general using products like toilet paper, face towel, shower cap, toilet soaps and the over-the-counter drugs etc.

FMGC products have a short life and generally replaced or sold over a short period usually within a few days, few weeks, few months. Although the profit margin in FMGC products is comparatively low but they generally sold in the large quantity thus, the cumulative profit is good.

Characteristics of FMCG products

1) From the consumers' perspective:

• Mandatory use
• Frequent purchase
• Low cost
• No effort to choose

2) From the marketers' perspective:

• Low margin
• High distribution network needed
• Daily delivery

Top Indian FMCG Companies

• Hindustan Unilever
• Amul
• Pidilite Industries
• Dabur India Ltd.
• Emami
• Britannia
• Parle Agro
• Colgate Palmolive India Ltd.
• Nirma
• Himalaya Healthcare Ltd.
• Haldiram's
• Bikanervala
• Zydus Wellness
• CavinKare
• Marico etc.